---
{"type":"item","title":"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers","listId":18800,"itemKey":3,"position":18,"visibleItemTotal":27,"canonicalUrl":"https://listium.com/@Marc/18800/books-for-startup-founders/3/crossing-the-chasm-marketing-and-selling-high-tech-products-to-mainstream-customers","listUrl":"https://listium.com/@Marc/18800/books-for-startup-founders","listTitle":"Books for Startup Founders","creator":{"id":"Marc","name":"Marc Harrison","url":"https://listium.com/@Marc"},"stats":{"views":1087,"likes":5},"category":"books & literature / non-fiction","publishedAt":"2017-07-20T07:44:06.396Z","updatedAt":"2020-11-21T04:34:25.969Z","fields":[{"id":0,"name":"Item","type":"PrimaryText"},{"id":1,"name":"Author","type":"Text"},{"id":2,"name":"My Rating","type":"Symbols","format":"star_rating"},{"id":14,"name":"Favourite","type":"Symbols","format":"thumbs"},{"id":15,"name":"Cover","type":"Image"},{"id":4,"name":"Number of Pages","type":"Number","format":"integer"},{"id":5,"name":"Publication Year","type":"Number","format":"unformattedinteger"},{"id":9,"name":"Want to read","type":"Symbols","format":"checkbox"},{"id":10,"name":"Amazon","type":"Calculated","format":"shop_link"},{"id":12,"name":"Goodreads","type":"Calculated","format":"search_link"},{"id":16,"name":"Category","type":"Selection","multi":false}]}
---

# Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

From [Books for Startup Founders](https://listium.com/@Marc/18800/books-for-startup-founders)  
By [Marc Harrison (@Marc)](https://listium.com/@Marc)

List stats: 1087 views · 5 likes  
Published 20 July 2017 · Updated 21 November 2020

Category: books &amp; literature / non-fiction

- Author: Moore, Geoffrey A.
- My Rating: ★★★☆☆
- Favourite: -
- Cover: ![Cover](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/hovdx2mmywbgoejlyxhl.jpg)
- Number of Pages: 211
- Publication Year: 1991
- Want to read: false
- Amazon: [Shop](https://www.amazon.com/gp/search?ie=UTF8&keywords=Crossing+the+Chasm+Marketing+and+Selling+High+Tech+Products+to+Mainstream+Customers+Moore+Geoffrey+A+&tag=listium03-20)
- Goodreads: [Search](https://duckduckgo.com/?q=!goodreads%20Crossing+the+Chasm+Marketing+and+Selling+High+Tech+Products+to+Mainstream+Customers+Moore+Geoffrey+A+)
- Category: Marketing
