--- {"type":"list","title":"Intro to Voice Search Marketing and Virtual Assistants","listId":51354,"canonicalUrl":"https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants","visibleItemTotal":12,"creator":{"id":"sarahmarilyn","name":"Sarah Marilyn","url":"https://listium.com/@sarahmarilyn"},"stats":{"views":533,"likes":0},"category":"business & industrial / advertising & marketing","publishedAt":"2020-08-02T16:29:59.217Z","updatedAt":"2020-08-07T04:19:20.159Z","fields":[{"id":0,"name":"Item","type":"PrimaryText"},{"id":5,"name":"Time to Complete","type":"Selection","multi":false},{"id":2,"name":"Text","type":"Text","format":"short"},{"id":1,"name":"Link","type":"URL"},{"id":3,"name":"Source Notes","type":"Text","format":"long"},{"id":4,"name":"Content","type":"Selection","multi":true}]} --- # Intro to Voice Search Marketing and Virtual Assistants By [Sarah Marilyn (@sarahmarilyn)](https://listium.com/@sarahmarilyn) 533 views · 0 likes Published 2 August 2020 · Updated 7 August 2020 Category: business & industrial / advertising & marketing Time to Complete: 4 hrs - https://www.youtube.com/watch?v=0Ym7UymLvZo ## Items ### 1. [Why Your Brand Should Have a Voice Search Strategy](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/0/why-your-brand-should-have-a-voice-search-strategy) Item ID: `0` - Time to Complete: 10 min - Text: Digital Marketing Institute - Link: Link - Source Notes: > At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this. > > The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just begun… > > 75K Members Worldwide > > 92 Employees > > $30M In Funding - Content: Article ### 2. [The Impact of Voice Search on Digital Marketing](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/1/the-impact-of-voice-search-on-digital-marketing) Item ID: `1` - Time to Complete: 5 min - Text: Digital Business Solutions Interactive - Link: Link - Source Notes: > an award-winning digital agency committed to delivering uncompromising customer service and real results for clients across the U.S. and around the world. > > WE LOVE A GOOD CHALLENGE > When we say that we can handle any digital project or challenge thrown our way, we mean it. From mobile apps to integrated marketing campaigns, our work is beautiful, functional, and always focused on meeting your goals. At DBS, we believe in partnerships and collaboration, pure and simple. Your goals become our goals. Your frustrations are our opportunities. Together, we get results. - Content: Article ### 3. [OK, Google: How Do I Optimize My Site for Voice Search?](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/2/ok-google-how-do-i-optimize-my-site-for-voice-search) Item ID: `2` - Time to Complete: 10 min - Text: Dan Shewan - Link: Link - Source Notes: Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. - Content: Article ### 4. [26 Voice Search Stats Marketers Need to Know in 2020](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/3/26-voice-search-stats-marketers-need-to-know-in-2020) Item ID: `3` - Time to Complete: 10 min - Text: Derek Andersen - Link: Link - Source Notes: > We’re the #1 Marketing Analytics Platform for Businesses That Value Calls > Founded in 2007, DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call tracking and analytics, DialogTech is the trusted conversation intelligence platform for Fortune 500 brands, agencies, and fast-growing companies. - Content: Article ### 5. [Top Voice Search Statistics, Facts And Trends For 2020](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/4/top-voice-search-statistics-facts-and-trends-for-2020) Item ID: `4` - Time to Complete: 10 min - Text: Asad Butt - Link: Link - Source Notes: Voice search is growing exponentially and more and more businesses are optimizing for voice based search. In this post, we bring you the top voice search statistics, facts and trends that can help you formalize a good SEO and marketing strategy for voice-based search. - Content: Article ### 6. [How Voice AI Will Impact Business Decisions in 2020 | Financial Brand Forum Keynote 2019](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/5/how-voice-ai-will-impact-business-decisions-in-2020--financial-brand-forum-keynote-2019) Item ID: `5` - Time to Complete: About 1 hour - Text: Gary Vaynerchuk - Link: Link - Source Notes: > Today's episode is a brand new keynote Gary did at the 2019 Financial Brand Forum in Vegas on April 15th. He was really on his game for this hour and talked a lot about putting the past on a pedestal, how technological advances are making brand more important than ever, speed and more. Tweet him @garyvee ;) > — > 1:30 - 5:41 | Using Regulation as an Excuse to not Innovate is not a Sustainable Strategy > 5:42 - 15:55 | Context of Gary’s Life/Background > 16:00 - 25:52 | The problem with putting the past on a pedestal > 26:04 - 28:20 | Consumer’s Attention Is Clear > 28:30 - 31:00 | Wish the Shopping App Makes $6-$12 Billion Dollar on Facebook Ads > 31:02 - 31:25 | ROI of a Basketball for LeBron James > 32:00 - 33:25 | Value of Podcast Pre-Roll Ads > 33:45 - 35:25 | D-Wade Commercial and Why it Succeeded > 35:30 - 39:39 | LinkedIn Content Strategy > 39:40 - 42:00 | If You Are Buying Banner Ads Leave Now > 42:05 - 43:50 | Toys R Us was Thrilled Before They Were Going Bankrupt > 44:00 - 45:20 | Google AdWords and YouTube Pre-Roll Is Incredible > 49:24 - 50:09 | Why Gary hates the Patriots > 53:58 - 55:50 | Why Voice AI Will Be Dominant - Content: Video - Keynote ### 7. [How Voice Assistants Will Change Brand Perceptions](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/6/how-voice-assistants-will-change-brand-perceptions) Item ID: `6` - Time to Complete: 10 min - Text: Gary Vaynerchuk - Link: Link - Source Notes: > The difference between asking Alexa to order you a "cheeseburger" and a "big mac" very different in the world of voice search. If your brand does not stand out against your competition, consumers will quickly leave you in the past as technology changes how we do things like ordering food. > > This video is from Gary Vaynerchuk's IFA Keynote on February 25, 2019. - Content: Video ### 8. [Why Voice Will Win | Keynote at VoiceCon 2018](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/7/why-voice-will-win--keynote-at-voicecon-2018) Item ID: `7` - Time to Complete: About 1 hour - Text: Gary Vaynerchuk - Link: Link - Source Notes: > I'm so unbelievably bullish on voice technology because of the convenience of it. Time is everything to us - we will give up money and privacy for time... A lot of us don't think that we will, but we will. > > Let me know what you guys think about this keynote and whether or not you agree with my standpoint on voice technology moving forward... I genuinely don't think that we have a realistic understanding of how big Voice is really going to be, but let me know your thoughts! - Content: Video - Keynote ### 9. [How To Win Once Voice Assistant Takes Over](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/8/how-to-win-once-voice-assistant-takes-over) Item ID: `8` - Time to Complete: 5 min - Text: Gary Vaynerchuk - Link: Link - Source Notes: > Voice AI like Siri, Google Assistant, and Amazon Alexa are getting smarter and smarter every day. Soon enough this technology is going to be replacing how we go about our daily lives. From ordering food to buying toothpaste and so much more, brand identity is going to be more important than ever as this technology becomes more integrated into our daily lives. > > This video comes from Gary's EY Talk in Cannes. Check out the rest of his trip in DailyVee 564 on his main channel here: https://garyvee.com/dailyvee564 - Content: Video ### 10. [Voice Marketing: What You Need To Know Now](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/9/voice-marketing-what-you-need-to-know-now) Item ID: `9` - Time to Complete: 25 min - Text: Heidi Cohen - Link: Link - Source Notes: > Heidi Cohen > > VOICE Global is a 24 hour livestream event that connects the global voice-tech industry and features thought leaders across development, design, startups, brands, agencies and major platforms - Content: Video - Keynote ### 11. [3 SEO Tips for Voice Search Optimization](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/10/3-seo-tips-for-voice-search-optimization) Item ID: `10` - Time to Complete: 5 min - Text: Neil Patel - Link: Link - Source Notes: > 0:10 Everyone is starting to use devices like Alexia, from Amazon, to perform voices searches. Today I'm going to share with you how you can generate more search traffic using Voice Search. > > 0:30 Voice Search Optimization Tip #1 > So the first tip I have for you guys is to make sure your site is compatible with HTTPS framework. If a website is HTTPS, from what we found, it's much more likely to generate traffic from Voice Search. We've noticed that over 65% of the results from Voice Search are from sites that have HTTPS. > > 0:50 Voice Search Optimization Tip #2 > The second tip I have for you is to build authoritative domain. This isn't going to happen overnight. You're not going to be the next Forbes or Huffington Post or Business Insider, but you can still be an authority within your niche. What we found is sites that have a lot of links, a lot of amazing content, social shares, good user experience, overall, they're an authority because they deserve too, are the ones that are getting the lions to share of the Voice Search traffic. And if you, yourself, don't have an amazing site or amazing experience, and you don't feel your authority, that's okay, do something to fix it. Make your content better. Make your design better. Outreach to people who link to your competitors and ask them for a link. Go above and beyond with your marketing to be the leader. If you're not one to be the leader, you're not going to get the traffic from Voice Search. > > 1:45 Voice Search Optimization Tip #3 > The next tip I have from you, and this comes from my friend, Brian Dean if you want to do well in Voice Search you need to make sure you're website loads fast. It needs to be precisely 4.6 seconds or faster. That's more than 50% faster than the average webpage. So if your website loads fast, you're more likely to get the traffic from Voice Search. If it loads slow, probably not going to get that traffic. Do you know how fast your website loads? Leave a comment below. If you don't go to Google PageSpeed, put on your website, let us know what your scores and how fast it's loading. > > 2:11 Voice Search Optimization Tip #4 > Last but not least, you need to have short answers within your content. Here's what I mean by this. If you want to go after Voice Search, similar to normal SEO, pages with over 2,200 words perform better than pages that are 500 words, or 600, or 700. The more content you have, the more Google can index you for different terms, the more traffic you can potentially get. Within that content, you want to have quick short answers. For example, if rhyme writing an article that breaks down SEO and a whole beginners guide to it, maybe I'll have a heading called, What is SEO? Then I can have a one or two sentence answer to what SEO is. That's an example of in-depth content, right? How I can use headings in in-depth content and use short answers because that makes it easier for Google to give people the answers. > > 3:10 If you follow all of those tips you'll be able to generate a lot more traffic through Voice Search. I know it's not popular yet, I know it won't make up the majority of your traffic, but you need to get on top of things because eventually it will become way more popular and you don't want to be scrambling at the last minute to get that extra search traffic. So thank you for watching. If you enjoyed this video leave a comment, like, share, subscribe, let other people know about it, and thank you very much. If I can do anything to help you let me know in the comments and I'll respond, and I'll try to get you the most traffic possibly from Voice Search. - Content: Video ### 12. [Voice Search Marketing](https://listium.com/@sarahmarilyn/51354/intro-to-voice-search-marketing-and-virtual-assistants/11/voice-search-marketing) Item ID: `11` - Time to Complete: 25 min - Text: Growth Marketing Toolbox podcast - Link: Link - Source Notes: On this episode, the head of marketing from SEMrush joins me to discuss what marketers need to know about voice search. - Content: -