--- {"type":"list","title":"Best Books about Marketing","listId":2647,"canonicalUrl":"https://listium.com/@scottc/2647/best-books-about-marketing","visibleItemTotal":34,"creator":{"id":"scottc","name":"Scott Clement","url":"https://listium.com/@scottc"},"stats":{"views":721,"likes":1},"category":"books & literature","publishedAt":"2016-04-12T01:23:38.466Z","updatedAt":"2016-04-12T01:23:38.466Z","fields":[{"id":0,"name":"Item","type":"PrimaryText"},{"id":1,"name":"Author","type":"Text","format":"short"},{"id":2,"name":"Book rating","type":"Symbols","format":"star_rating"},{"id":3,"name":"Reading Status","type":"Selection","multi":false},{"id":4,"name":"Image","type":"Image"}]} --- # Best Books about Marketing By [Scott Clement (@scottc)](https://listium.com/@scottc) 721 views · 1 like Published 12 April 2016 · Updated 12 April 2016 Category: books & literature Great books I've picked up on marketing, how many have you read? ## Items ### 1. [Positioning: The Battle for your Mind](https://listium.com/@scottc/2647/best-books-about-marketing/0/positioning-the-battle-for-your-mind) Item ID: `0` - Author: Al Ries & Jack Trout - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/ht0zj3ojcbgylm0pswsq.jpg) ### 2. [Purple Cow: Transform Your Business by Being Remarkable](https://listium.com/@scottc/2647/best-books-about-marketing/1/purple-cow-transform-your-business-by-being-remarkable) Item ID: `1` - Author: Seth Godin - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/zhjrwo28bxfat6yf5fsm.jpg) ### 3. [Ogilvy on Advertising](https://listium.com/@scottc/2647/best-books-about-marketing/2/ogilvy-on-advertising) Item ID: `2` - Author: David Ogilvy - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/f6epbmvxioeio2bljkll.jpg) ### 4. [A Technique for Producing Ideas](https://listium.com/@scottc/2647/best-books-about-marketing/3/a-technique-for-producing-ideas) Item ID: `3` - Author: James Webb Young - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/mtyc8gqmdxelzv89yxou.jpg) ### 5. [Buyology: Truth and Lies About Why We Buy](https://listium.com/@scottc/2647/best-books-about-marketing/4/buyology-truth-and-lies-about-why-we-buy) Item ID: `4` - Author: Martin Lindstrom - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/vhza5ggnz13bnjrj1tsr.jpg) ### 6. [Crossing the Chasm](https://listium.com/@scottc/2647/best-books-about-marketing/5/crossing-the-chasm) Item ID: `5` - Author: Geoffrey A. Moore - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/mtmnvpafx9lunwtdmobs.jpg) ### 7. [Drive](https://listium.com/@scottc/2647/best-books-about-marketing/6/drive) Item ID: `6` - Author: Daniel Pink - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/pb29hap5s2owegwccpvw.jpg) ### 8. [Eating the Big Fish](https://listium.com/@scottc/2647/best-books-about-marketing/7/eating-the-big-fish) Item ID: `7` - Author: Adam Morgan - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/vkoysvdld3biu4acopip.jpg) ### 9. [Extraordinary Popular Delusions and the Madness of Crowds](https://listium.com/@scottc/2647/best-books-about-marketing/8/extraordinary-popular-delusions-and-the-madness-of-crowds) Item ID: `8` - Author: Charles Mackay - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/dxbc3jzw5wugnm7qrvqm.jpg) ### 10. [Fascinate](https://listium.com/@scottc/2647/best-books-about-marketing/9/fascinate) Item ID: `9` - Author: Sally Hogshead - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/yhtle5bvkwsj1eehl9sl.jpg) ### 11. [From Those Wonderful Folks Who Gave You Pearl Harbor](https://listium.com/@scottc/2647/best-books-about-marketing/10/from-those-wonderful-folks-who-gave-you-pearl-harbor) Item ID: `10` - Author: Jerry Della Femina - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/l2iisbrgstcevrqplx0b.jpg) ### 12. [Guerilla Marketing](https://listium.com/@scottc/2647/best-books-about-marketing/11/guerilla-marketing) Item ID: `11` - Author: Jay Conrad Levinson - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/lwync39iqr0daptbza0s.jpg) ### 13. [Here Comes Everybody](https://listium.com/@scottc/2647/best-books-about-marketing/12/here-comes-everybody) Item ID: `12` - Author: Clay Shirky - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/ex9t7dydkmmsez7lszrx.jpg) ### 14. [Hey Whipple, Squeeze This](https://listium.com/@scottc/2647/best-books-about-marketing/13/hey-whipple-squeeze-this) Item ID: `13` - Author: Luke Sullivan - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/coni7rxz5j8vcadfa3lc.jpg) ### 15. [Influence](https://listium.com/@scottc/2647/best-books-about-marketing/14/influence) Item ID: `14` - Author: Robert Caidini - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/fxptpwhxfgl9ina6mb7d.jpg) ### 16. [Influence: The Psychology of Persuasion](https://listium.com/@scottc/2647/best-books-about-marketing/15/influence-the-psychology-of-persuasion) Item ID: `15` - Author: Robert B. Caildini - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/d1mxpz6xcns3zozigblj.jpg) ### 17. [Life After the 30 Second Spot](https://listium.com/@scottc/2647/best-books-about-marketing/16/life-after-the-30-second-spot) Item ID: `16` - Author: Joseph Jaffe - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/ekwnbl8hh6edoi1wwvem.jpg) ### 18. [Made to Stick](https://listium.com/@scottc/2647/best-books-about-marketing/17/made-to-stick) Item ID: `17` - Author: Chip and Dan Heath - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/srfs1iaywlvmkx2ch8k1.jpg) ### 19. [Made With](https://listium.com/@scottc/2647/best-books-about-marketing/18/made-with) Item ID: `18` - Author: John Grant - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/nmrolyxrvkrhkwl9bgfu.jpg) ### 20. [Never Eat Alone](https://listium.com/@scottc/2647/best-books-about-marketing/19/never-eat-alone) Item ID: `19` - Author: Keith Ferrazzi - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/o8k5igiameastsxspt5o.jpg) ### 21. [Re-Imagine](https://listium.com/@scottc/2647/best-books-about-marketing/20/re-imagine) Item ID: `20` - Author: Tome Peters - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/oqa8eypaum0vg6rak4ix.jpg) ### 22. [Rules for Revolutionaries](https://listium.com/@scottc/2647/best-books-about-marketing/21/rules-for-revolutionaries) Item ID: `21` - Author: Guy Kawasaki - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/rnjo9nygxotfkenxwnwg.jpg) ### 23. [Selling the Invisible](https://listium.com/@scottc/2647/best-books-about-marketing/22/selling-the-invisible) Item ID: `22` - Author: Harry Beckwith - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: - ### 24. [The Anatomy of Buss](https://listium.com/@scottc/2647/best-books-about-marketing/23/the-anatomy-of-buss) Item ID: `23` - Author: Emanuel Rosen - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/wamwbkteqha8mshydygl.jpg) ### 25. [The Art of Pitch](https://listium.com/@scottc/2647/best-books-about-marketing/24/the-art-of-pitch) Item ID: `24` - Author: Peter Coughter - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/ted8lioakfe3joifsjhj.jpg) ### 26. [The Cluetrain Manifesto](https://listium.com/@scottc/2647/best-books-about-marketing/25/the-cluetrain-manifesto) Item ID: `25` - Author: Chris Locke, Doc Searls, David Weinberger & Rick Lavine - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/b9x3hfwrayr2uncqexau.jpg) ### 27. [The Innovator's Dilemma](https://listium.com/@scottc/2647/best-books-about-marketing/26/the-innovators-dilemma) Item ID: `26` - Author: Clayton Christensen - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/vujtipswyjitzlp69exs.jpg) ### 28. [The Life of PT Barnum](https://listium.com/@scottc/2647/best-books-about-marketing/27/the-life-of-pt-barnum) Item ID: `27` - Author: P.T. Barnum - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/ymoncwcequancme6ixj6.jpg) ### 29. [The Little Red Book of Selling](https://listium.com/@scottc/2647/best-books-about-marketing/28/the-little-red-book-of-selling) Item ID: `28` - Author: Jeffrey Gitomer - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/vgyf16ojqzifxsekkcrq.jpg) ### 30. [The Long Tail](https://listium.com/@scottc/2647/best-books-about-marketing/29/the-long-tail) Item ID: `29` - Author: Chris Anderson - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/vkay1nhb0m9ohymvmnau.jpg) ### 31. [The New Rukes of Marketing and PR](https://listium.com/@scottc/2647/best-books-about-marketing/30/the-new-rukes-of-marketing-and-pr) Item ID: `30` - Author: David Meerman Scott - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/dhpoa9wtry6mkaqd96a7.jpg) ### 32. [The Tipping Point](https://listium.com/@scottc/2647/best-books-about-marketing/31/the-tipping-point) Item ID: `31` - Author: Malcom Gladwell - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/eggbg2izdhejrq3xktnu.jpg) ### 33. [Truth, Lies & Advertising: The Art of Account Planning](https://listium.com/@scottc/2647/best-books-about-marketing/32/truth-lies--advertising-the-art-of-account-planning) Item ID: `32` - Author: Jon Steel - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/qkogthnhlh0uoi7vocvo.jpg) ### 34. [\[empty primary field\]](https://listium.com/@scottc/2647/best-books-about-marketing/33/) Item ID: `33` - Author: - - Book rating: ☆☆☆☆☆ - Reading Status: - - Image: ![Image](https://img.listium.com/images/width=800,height=800,fit=scale-down,format=webp/l/c6vg14v1nmu1hfryblyk.jpg)