For PDD Holdings, its overseas brand Temu has established itself as a definitive second growth curve. In 2023, Temu accelerated its global rollout, launching operations across 48 countries and regions and securing top positions on the App Store shopping category free charts in dozens of markets. Through aggressive marketing strategies and an extreme low-price playbook, Temu has rapidly acquired users overseas, providing a compelling model for the export of China's e-commerce marketing paradigm.