Before the campaign

• Confirm which country or countries the campaign will run in.
• Identify the rules that apply, such as France (Loi 2023-451), Italy (AGCom Delibera 197/25/CONS), Spain (Royal Decree 444/2024), Germany (UWG §5a), or the UK (ASA/CAP Code).
• Agree on who is responsible for adding the disclosure label.

In the agreement

• Put the agreement in writing. In France, Décret 2025-1137 requires a written contract for influencer partnerships above €1,000 from 1 January 2026.
• Define the deliverables, formats, posting dates, and platforms.
• Specify the usage rights and any exclusivity period.
• Agree on the fee, payment terms, and payment deadline.

Before publishing

• Use the correct disclosure for the target market.
• Make sure the disclosure is clearly visible.
• Apply the disclosure to Stories and short-form videos, not just feed posts.

After the campaign

• Issue a complete invoice and handle cross-border VAT correctly.
• Keep contracts, invoices, and campaign records.
• Remember that regulators can issue significant fines. In Italy, for example, AGCom can impose penalties of up to €250,000, or €600,000 when minors are involved.

That's exactly why we built Collabios' free compliance tools, including disclosure and contract generators designed for influencer campaigns across Europe.