EU influencer-campaign compliance checklist (brands and creators)
Before the campaign
- Confirm which country or countries the campaign will run in.
- Identify the rules that apply, such as France (Loi 2023-451), Italy (AGCom Delibera 197/25/CONS), Spain (Royal Decree 444/2024), Germany (UWG §5a), or the UK (ASA/CAP Code).
- Agree on who is responsible for adding the disclosure label.
In the agreement
- Put the agreement in writing. In France, Décret 2025-1137 requires a written contract for influencer partnerships above €1,000 from 1 January 2026.
- Define the deliverables, formats, posting dates, and platforms.
- Specify the usage rights and any exclusivity period.
- Agree on the fee, payment terms, and payment deadline.
Before publishing
- Use the correct disclosure for the target market.
- Make sure the disclosure is clearly visible.
- Apply the disclosure to Stories and short-form videos, not just feed posts.
After the campaign
- Issue a complete invoice and handle cross-border VAT correctly.
- Keep contracts, invoices, and campaign records.
- Remember that regulators can issue significant fines. In Italy, for example, AGCom can impose penalties of up to €250,000, or €600,000 when minors are involved.
That's exactly why we built Collabios' free compliance tools, including disclosure and contract generators designed for influencer campaigns across Europe.
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Collabios
10th July 2026
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