candle boxes
There are a variety of candles available in various colors, designs, and scents. The brands that sell them need to give consumers a good experience that will convince them to consider buying the product. Candle boxes can do this especially when the candle boxes is the first thing that people will interact with before checking out the product.
The packaging can protect the candle making sure customers receive it in good-condition and it can even promote the product to the target audience convincing them to check it out and eventually buy it.
The following discusses why a brand should invest in custom packaging for the candles it is selling:
Custom packaging is the one that is made to be unique and suit the product being placed in it. Therefore the box will be made with the best quality packaging material that will ensure the candle remains safe and reaches customers in good-condition.
This limits the threat of harm occurring to the product during transit and handling therefore limiting returns and even complaints from customers. The candle needs to remain in one piece and reach customers in the condition they are expecting. Therefore the box can be made with durable packaging materials like cardboard, paperboard, or Kraft paper so that a box can be made which will be able to protect the candle in a better and improved way.
Custom candle boxes get made to perfectly fit the item within them. The candle will be placed so that it fits snugly and is secure. This further enhances its safety making sure no harm occurs to it before reaching customers.
The packaging will be made so that it is the right size and shape for the candle that needs to be put in it, limiting its movement. The brand will even concentrate on ensuring the box is not too small as this can even damage the product and make it tough for customers to open the box.
Protective features can even be included in the box such as inserts and dividers which protect the product more. When the box is the right dimensions, this limits the need for extra void fillers as well as packaging materials.
The competition in the candle industry is tough and a brand needs to stand out so that its candle can get noticed. Well-designed packaging is able to get the attention of the consumer base and impress them into wanting to check out the product.
The packaging can be designed according to the brand’s values and the candle in the box. For instance a high-end brand will design the box in an elegant way. The candle can be placed in a rigid box which can include colors like gold, black, etc. on it and which relate to the candle. The packaging design can be kept minimal to draw people's attention to the candle your brand is selling.
A brand will even be able to showcase the candle without making customers open the box. This is when the candle gets placed in window boxes wholesale. A die-cut transparent window will be present on the box through which customers can directly see the candle even before they buy it. This encourages purchases and makes the buying decision easier because customers will know how the candle looks.
Custom packaging can be made so that it is unique and conveys what the brand believes in, therefore letting consumers know about this and whether they align with the brand’s values. A brand can include its unique branding features on the box such as its brand logo, brand colors, etc.
A brand that believes in sustainability can include colors like green or brown on the box and make the packaging with Kraft paper and design it with sustainable inks. A high-end brand may choose to place the candle in window packaging and design the box in an elegant way. Colors like black or gold can be included on the box and finishing touches can be added as well. You can add a textured impact similar to the candle which promotes it to customers. Gold or silver foiling may even be included if it relates to the type of candle you are selling.
The candle packaging is one that a brand must consider investing in if it wants to promote itself positively and stand out. The packaging is made to be perfect for the product and so is the right dimensions and strength allowing the candle to fit properly in the box.
The box is designed according to the type of candle in it and according to the brand’s values. You can even include relevant details about the candle on the box such as its scent to help people make a buying decision. Therefore these unique boxes are able to make a brand be seen as one worth buying from.