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Marketing Management

Marketing Management

Author
Philip Kotler
Category
  • Marketing
My Rating
Own
Read
Format
Amazon

Best Business Books - Copy

We've compiled a list of the best business books according a range of sources. Copy the list and use it to keep track of the books you've read and ones you want to read.

This page may include affiliate links
Phebe Saah-Ayisah
Phebe Saah-Ayisah
18th May 2017 in business & industrial
Best Business Books - Copy
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  • Category
    Psychology

  • 22

    Drive: The Surprising Truth About What Motivates Us

    Daniel H. Pink
    Psychology
    Shop
    Drive: The Surprising Truth About What Motivates Us
    Hardcover
  • 82

    Flow: The Psychology of Optimal Experience

    Mihaly Csikszentmihalyi
    Psychology
    Shop
    Flow: The Psychology of Optimal Experience
    Paperback
  • 13

    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

    Steven D. Levitt
    Psychology
    Shop
    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
    eBook
  • 73

    Outliers: The Story of Success

    Malcolm Gladwell
    Psychology
    Shop
    Outliers: The Story of Success
    Audio
  • 17

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Dan Ariely
    Psychology
    Shop
    Predictably Irrational: The Hidden Forces That Shape Our Decisions
  • 53

    SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance

    Steven D. Levitt
    Psychology
    Shop
    SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance
  • 139

    The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work

    Shawn Anchor
    Psychology
    Shop
    The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work
  • 23

    The Tipping Point: How Little Things Can Make a Big Difference

    Malcolm Gladwell
    Psychology
    Shop
    The Tipping Point: How Little Things Can Make a Big Difference
  • 86

    The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

    Dan Ariely
    Psychology
    Shop
    The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
  • 16

    Thinking, Fast and Slow

    Daniel Kahneman
    Psychology
    Shop
    Thinking, Fast and Slow

  • Category
    Influence

  • 34

    Getting to Yes: Negotiating an Agreement Without Giving In

    Roger Fisher
    Influence
    Shop
    Getting to Yes: Negotiating an Agreement Without Giving In
  • 1

    How to Win Friends and Influence People

    Dale Carnegie
    Influence
    Shop
    How to Win Friends and Influence People
  • 11

    Influence: The Psychology of Persuasion

    Robert B. Cialdini
    Influence
    Shop
    Influence: The Psychology of Persuasion
  • 45

    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

    Keith Ferrazzi
    Influence
    Shop
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
  • 89

    Switch: How to Change Things When Change Is Hard

    Chip Heath
    Influence
    Shop
    Switch: How to Change Things When Change Is Hard
  • 12

    The 48 Laws of Power

    Robert Greene
    Influence
    Shop
    The 48 Laws of Power
  • 94

    The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

    Olivia Fox Cabane
    Influence
    Shop
    The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
  • 91

    The Go-Giver: A Little Story About a Powerful Business Idea

    Bob Burg
    Influence
    Shop
    The Go-Giver: A Little Story About a Powerful Business Idea

  • Category
    Communication

  • 42

    Crucial Conversations: Tools for Talking When Stakes Are High

    Kerry Patterson
    Communication
    Shop
    Crucial Conversations: Tools for Talking When Stakes Are High
  • 71

    Difficult Conversations: How to Discuss What Matters Most

    Douglas Stone
    Communication
    Shop
    Difficult Conversations: How to Discuss What Matters Most
  • 93

    Nonviolent Communication: A Language of Life

    Marshall B. Rosenberg
    Communication
    Shop
    Nonviolent Communication: A Language of Life
  • 48

    Quiet: The Power of Introverts in a World That Can't Stop Talking

    Susan Cain
    Communication
    Shop
    Quiet: The Power of Introverts in a World That Can't Stop Talking

  • Category
    Marketing

  • 49

    All Marketers Are Liars

    Seth Godin
    Marketing
    Shop
    All Marketers Are Liars
  • 137

    Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

    Luke Sullivan
    Marketing
    Shop
    Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
  • 142

    Hooked: How to Build Habit-Forming Products

    Nir Eyal
    Marketing
    Shop
    Hooked: How to Build Habit-Forming Products
  • 21

    Made to Stick: Why Some Ideas Survive and Others Die

    Chip Heath
    Marketing
    Shop
    Made to Stick: Why Some Ideas Survive and Others Die
  • 44

    Marketing Management

    Philip Kotler
    Marketing
    Shop
    Marketing Management

  • Category
    Psychology

  • 22

    Drive: The Surprising Truth About What Motivates Us

  • 82

    Flow: The Psychology of Optimal Experience

  • 13

    Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

  • 73

    Outliers: The Story of Success

  • 17

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

  • 53

    SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance

  • 139

    The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work

  • 23

    The Tipping Point: How Little Things Can Make a Big Difference

  • 86

    The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

  • 16

    Thinking, Fast and Slow

  • Category
    Influence

  • 34

    Getting to Yes: Negotiating an Agreement Without Giving In

  • 1

    How to Win Friends and Influence People

  • 11

    Influence: The Psychology of Persuasion

  • 45

    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

  • 89

    Switch: How to Change Things When Change Is Hard

  • 12

    The 48 Laws of Power

  • 94

    The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

  • 91

    The Go-Giver: A Little Story About a Powerful Business Idea

  • Category
    Communication

  • 42

    Crucial Conversations: Tools for Talking When Stakes Are High

  • 71

    Difficult Conversations: How to Discuss What Matters Most

  • 93

    Nonviolent Communication: A Language of Life

  • 48

    Quiet: The Power of Introverts in a World That Can't Stop Talking

  • Category
    Marketing

  • 49

    All Marketers Are Liars

  • 137

    Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

  • 142

    Hooked: How to Build Habit-Forming Products

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