To explore how to create organic Facebook content that builds a loyal following that turns into customers I interview Allie Bloyd, the founder of Allie Bloyd Media, a company that specializes in training local business marketers.

Learn More on Allie Bloyd: alliebloydmedia.com

Show notes: socialmediaexaminer.com/415

Check out the Instagram Marketing Summit: IGSummit.live

Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020

Review the show: socialmediaexaminer.com/apple

Is SMS marketing giving email a run for its money?

Why building your online business on your own platform is (still) so important

How to think about Facebook and Google in your marketing strategy

A simple tool for publishing your paid newsletter

Why patience, consistency, and good writing are all keys to selling online

And the only hack you’ll ever need

The Show Notes

ConvertKit — Audience Building for Creators

Drop Your Questions Here

Register here for our Live Q&A on Thurs. 06/18/2020

Copyblogger.com/Education

Text messaging is the most effective marketing channel most retail brands aren’t using

Facebook Adds Wikipedia Knowledge Boxes in Search Results

Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy

Substack

Consistency Will Take You Further — Ep with Matt Ragland

Endure long enough to get noticed | Nathan Barry

Looking for tips on what chatbots can do and how to set them up?

To explore how to improve your marketing with bots, I interview Natasha Takahashi, a chat marketing expert and co-founder of School of Bots.

Learn more about Natasha Takahashi: schoolofbots.co

Show notes: socialmediaexaminer.com/410

Explore the Social Media Marketing Society: socialmediaexaminer.com/32da

Download the Social Media Marketing Industry Report: socialmediaexaminer.com/report2020

Review the show: socialmediaexaminer.com/apple

Lenny Rachitsky (ex-Airbnb) shared his extensive experience and research into kickstarting online marketplace businesses. We'll discuss Airbnb's "Snow White" strategy, his framework for assessing marketplaces, the potential of Neighbor.com, Shopify's Shop App, which flirts with being a marketplace and loads more.

David Sacks’ recent Medium post: https://medium.com/craft-ventures/the-cadence-how-to-operate-a-saas-startup-436aa8099e8

Follow David: https://twitter.com/DavidSacks

Follow Jason: https://linktr.ee/calacanis

Podcasting is very popular, but not everyone can make money doing it — unless you know how. Obviously we are huge fans of podcasting — a technology that dates back to the beginning of the commercial web. But while podcasting has grown in popularity, not everyone can make money — let alone a living

Cathy talks with Kim Bates, Chief Futurist at Faith Popcorn's BrainReserve about how marketing is changing and how marketers will need to reach consumers via robots in the near future. Kim is one of the first people to coin the term Business To Robot To Consumer (B2R2C). Cathy and Kim also discuss a Forbes article they wrote in partnership where they explore what a society focused on immunity and protection of the physical body, mind, spirit, & environment could look like. Are we entering a new era of prophylactic culture?

Neal Schaffer, the President of PDCA Social, joins the Social Pros Podcast to talk about how brands and businesses can leverage influencers in their marketing efforts and effectively navigate through ‘the age of influence’ we currently find ourselves living in. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details The Age of Influence If you want people to hear about your brand and talk about your brand, you need to leverage influencers as part of your marketing. Neal Schaffer, the President of PDCA Social and a leading authority on digital transformation, believes that brands should view influencer marketing as a commitment, not just a campaign. Social media has given a voice to all types of followers with different audiences. Chances are, there is an ideal influencer out there who has the influence and authority to help put your brand in front of the right people. Neal Schaffer knows exactly how you can identify and engage with the right influencers for your brand and openly shares his best tips to help you create and implement a highly effective influencer marketing plan – including some major influencer marketing mistakes you might want to avoid! In This Episode: • 06:05 - What ‘the age of influence’ means for brands, business owners, and marketers • 08:03 – How Neal defines influence • 12:08 – How B2B brands can leverage influencer marketing • 16:27 – Tips to help you identify the right influencer for your brand • 19:53 – How to work effectively with influencers • 22:45 – What departments of an organization should have a role in managing a successful influencer marketing strategy • 25:32 – Advice for leveraging influencers during COVID-19 • 27:45 - Why you should focus on turning influencers into brand advocates • 31:02 – How to structure your ‘influencer marketing budget’ Resources: • Get the new State of Marketing report for free from Salesforce • Find out more about the community at SocialMedia.org with a special form for Social Pros listeners • Find out how you can launch your first LinkedIn campaign with $100! • Visit Neal’s website to learn more about him and his work • Read Neal’s new book, The Age of Influence Visit SocialPros.com for more insights from your favorite social media marketers.

On this episode, we’re digging into the science of neuromarketing, as we cover specific tools and tactics that can help you truly understand your customers and get them to take action.