Business signage is used to attract customers. It’s typically the first contact you’ll have with your clients. Use it to leave a positive first impression.
Your business sign should be more than just your company name. Use it to show your brand’s identity, values, and offerings, too. It’s sort of like a silent salesperson. For example, your business signage could display your company’s name in huge letters across the top. Underneath, you could advertise a sale event, such as 15% off.
Consider the design elements. Think about the colors, fonts, and graphics. They should align with your brand’s identity. Be consistent to reinforce brand recognition. Design your business sign to be easily readable from a distance. Use high-contrast colors.
Think about the materials as well. Neon and LED are popular choices. Digital displays can add a modern touch. Plus, digital displays are easier to update. Location is the final consideration. Be sure to place it in a place that increases visibility. The better visibility, the better foot traffic you’ll have.
Interior signs won’t be as useful in terms of drawing foot traffic. But they serve another purpose. Exterior signage captures attention from the outside, but interior signage is more about guiding your customers and providing them with an immersive experience.
Immersive how? Interior designs can be set up as tough screens or kiosks. Fill them with additional product information and promotions or allow your customers to place orders or make reservations directly with just a few swipes of a finger.
If your business’ building is on the large side, your kiosk can act as an interactive map. It’ll allow customers to easily find their way. Place them near the entrance of your building. Use them to guide visitors to restrooms, elevators, or specific departments.
Interior signs don’t have to be interactive to be effective. You can still display wall and standing signage that helps your visitors find their way. Wall graphics, menu boards, murals, and dimensional letters can assist. Use these also to display your business’s branding, values, and culture.
https://www.instantsignscypress.com/our-services/interior-signs/
Pylon signs are another type of signage to display outside. They’re freestanding and often displayed on poles or mounted. Often, you’ll find these signs placed near roadways or highways. They’re perfect at maximizing visibility and attracting customers from a distance.
Think of pylon signs as landmarks. Use them to guide customers to your business, especially if your business just so happens to share a space with shopping centers, industrial parks, or standalone establishments.
The primary benefit of pylon signs is their size and height. They’re great at being seen from a distance. Attract customers to your business if it’s hidden. Both motorists and pedestrians alike will see your pylon sign and come flocking to your business.
To ensure your pylon sign is effective, consider its design. It needs to be visually appealing and easily readable. Use bold and contrasting colors, clear fonts, and high-quality graphics. Incorporate your company logo or tagline to help with brand recognition.
Don’t forget to choose the right material! Since these signs are exclusively outdoors, you’ll want to consider weather conditions. Materials should be durable and weather-resistant. Consider things like rain, wind, and sun exposure.
https://www.instantsignscypress.com/our-services/pylon-signs/