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If your budget and time permits, secure a booth at an event like PAX. You'll meet dozens of other developers, and potentially thousands of gamers, all looking for the next big thing. Entice people to visit your booth by doing free giveaways, and make sure to have a playable demo ready to roll.
Use this checklist to make the promotion of your game as succesful as possible. Also join our Facebook group and post your game -> https://www.facebook.com/groups/1432604516797461/ This list is based off http://bit.ly/2sthsCH All credit to Robert DellaFave