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Submit your nearly finished game or demo to a variety of contests that recognize outstanding indie games. The IGF and Dream, Build, Play come to mind as some of the biggest, but there are plenty of online, just for fun, competitions as well. Also, try to participate in a local game jam. It's fun, and is another opportunity to tell like-minded individuals about your game.
Use this checklist to make the promotion of your game as succesful as possible. Also join our Facebook group and post your game -> https://www.facebook.com/groups/1432604516797461/ This list is based off http://bit.ly/2sthsCH All credit to Robert DellaFave