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Books for Startup Founders

Being a startup founder myself, I understand the value of constantly learning from others. Reading is just about the quickest, cheapest and easiest way I have found to expand my skills. This list is a great way to get started.

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Marc Harrison
21st November 2020 in books & literature
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Startups

Originals: How Non-Conformists Move the World
Author
Grant, Adam
My Rating
Number of Pages
355
Publication Year
2016
Favourite (Everyone should read)
Originals: How Non-Conformists Move the World
Category
Startups
AmazonGoodreads
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Author
Wasserman, Noam
My Rating
Number of Pages
496
Publication Year
2011
Favourite (Everyone should read)
The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Category
Startups
AmazonGoodreads
Zero to One
Author
Thiel, Peter
My Rating
Number of Pages
211
Publication Year
2014
Favourite (Everyone should read)
Zero to One
Category
Startups
AmazonGoodreads
The Hard Thing About Hard Things
Author
Horowitz, Ben
My Rating
Number of Pages
304
Publication Year
2014
Favourite (Everyone should read)
The Hard Thing About Hard Things
Category
Startups
AmazonGoodreads
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author
Kawasaki, Guy
My Rating
Number of Pages
240
Publication Year
2004
Favourite (Everyone should read)
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Category
Startups
AmazonGoodreads
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Author
Blank, Steven Gary
My Rating
Number of Pages
608
Publication Year
2012
Favourite (Everyone should read)
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Category
Startups
AmazonGoodreads

Psychology

Flow: The Psychology of Optimal Experience
Author
Csikszentmihalyi, Mihaly
My Rating
Number of Pages
303
Publication Year
1990
Favourite (Everyone should read)
Flow: The Psychology of Optimal Experience
Category
Psychology
AmazonGoodreads
Thinking Fast and Slow
Author
Kahneman, Daniel
My Rating
Number of Pages
499
Publication Year
2011
Favourite (Everyone should read)
Thinking Fast and Slow
Category
Psychology
AmazonGoodreads
Influence: The Psychology of Persuasion
Author
Cialdini, Robert B.
My Rating
Number of Pages
336
Publication Year
1984
Favourite (Everyone should read)
Influence: The Psychology of Persuasion
Category
Psychology
AmazonGoodreads

Design

The Design of Everyday Things
Author
Norman, Donald A.
My Rating
Number of Pages
240
Publication Year
1988
Favourite (Everyone should read)
The Design of Everyday Things
Category
Design
AmazonGoodreads
Don't Make Me Think: A Common Sense Approach to Web Usability
Author
Krug, Steve
My Rating
Number of Pages
216
Publication Year
2000
Favourite (Everyone should read)
Don't Make Me Think: A Common Sense Approach to Web Usability
Category
Design
AmazonGoodreads
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Author
Knapp, Jake
My Rating
Number of Pages
288
Publication Year
2016
Favourite (Everyone should read)
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Category
Design
AmazonGoodreads

Pitching

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Author
Klaff, Oren
My Rating
Number of Pages
225
Publication Year
2011
Favourite (Everyone should read)
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Category
Pitching
AmazonGoodreads
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Author
Reynolds, Garr
My Rating
Number of Pages
229
Publication Year
2007
Favourite (Everyone should read)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Category
Pitching
AmazonGoodreads

Sales

Delivering Happiness: A Path to Profits, Passion, and Purpose
Author
Hsieh, Tony
My Rating
Number of Pages
246
Publication Year
2010
Favourite (Everyone should read)
Delivering Happiness: A Path to Profits, Passion, and Purpose
Category
Sales
AmazonGoodreads
To Sell Is Human: The Surprising Truth About Moving Others
Author
Pink, Daniel H.
My Rating
Number of Pages
272
Publication Year
2012
Favourite (Everyone should read)
To Sell Is Human: The Surprising Truth About Moving Others
Category
Sales
AmazonGoodreads

Marketing

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Author
Heath, Chip
My Rating
Number of Pages
323
Publication Year
2006
Favourite (Everyone should read)
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Category
Marketing
AmazonGoodreads
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Moore, Geoffrey A.
My Rating
Number of Pages
211
Publication Year
1991
Favourite (Everyone should read)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Category
Marketing
AmazonGoodreads

Product

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author
Ries, Eric
My Rating
Number of Pages
336
Publication Year
2011
Favourite (Everyone should read)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Category
Product
AmazonGoodreads
Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
Author
Signals, 37
My Rating
Number of Pages
171
Publication Year
2006
Favourite (Everyone should read)
Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
Category
Product
AmazonGoodreads

Negotiation

Getting to Yes: Negotiating Agreement Without Giving In
Author
Fisher, Roger
My Rating
Number of Pages
224
Publication Year
1981
Favourite (Everyone should read)
Getting to Yes: Negotiating Agreement Without Giving In
Category
Negotiation
AmazonGoodreads

Traction

Hooked: How to Build Habit Forming Products
Author
Nir Eyal
My Rating
Number of Pages
256
Publication Year
2014
Favourite (Everyone should read)
Hooked: How to Build Habit Forming Products
Category
Traction
AmazonGoodreads

Finance

Antifragile: Things That Gain from Disorder
Author
Taleb, Nicholas Nassim
My Rating
Number of Pages
426
Publication Year
2012
Favourite (Everyone should read)
Antifragile: Things That Gain from Disorder
Category
Finance
AmazonGoodreads
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Author
Feld, Brad
My Rating
Number of Pages
219
Publication Year
2011
Favourite (Everyone should read)
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Category
Finance
AmazonGoodreads
Slicing Pie: Fund Your Company Without Funds
Author
Moyer, Mike
My Rating
Number of Pages
218
Publication Year
2012
Favourite (Everyone should read)
Slicing Pie: Fund Your Company Without Funds
Category
Finance
AmazonGoodreads

Strategy

Rework
Author
Fried, Jason
My Rating
Number of Pages
288
Publication Year
2010
Favourite (Everyone should read)
Rework
Category
Strategy
AmazonGoodreads
Start with Why: How Great Leaders Inspire Everyone to Take Action
Author
Sinek, Simon
My Rating
Number of Pages
256
Publication Year
2009
Favourite (Everyone should read)
Start with Why: How Great Leaders Inspire Everyone to Take Action
Category
Strategy
AmazonGoodreads