To reach more users, I created multilingual pages. However, it was quickly discovered that: Multilingualism involves more than just translation; it also requires considering the search habits of local users (e.g., keyword differences between Russian and English). Page structure, H1/H2 pages, FAQs, schemas, and internal links all affect indexing and ranking. There's also the issue of "content duplication": how to avoid competition between pages offering the same functionality in different languages, and how to properly canonicalize content. SEO is crucial for AI tool sites, but it's also a long-term, iterative, and systematic project.
I discovered that "parent-child/baby" content has a natural power to spread on social media platforms—whether it's cute, funny, heartwarming, or topics like "what will the future baby look like?", people can't help but click, comment, and share.