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Music instead of furniture?
Before the twentieth century, people listened to music while sitting in the armchairs of theaters or philharmonic halls. No one could even think that these works could be listened to "passively" while talking to a friend or a pleasant lady. But in the twenties, the eccentric French composer Eric Satie created three similar tunes to be played during intermissions. The audience didn't understand what was going on - there was a call for intermission, but the musicians kept playing… So you have to stay in the hall? The composer had to run between the rows and urge people to talk, eat and drink without paying attention to the melody. He created music that would complement the space like furniture. That's why Satie's three tunes called "Hymnopedia" were called furniture music. A little later, Eric Satie suggested that couturier Germaine Bongar play his music in her store while customers made their choices. This is how one of the most powerful means of manipulation in the business world came about.
The tricks of background music
In shopping malls, restaurants, on the background tiktok royalty free music of beautiful pictures in videos and movies plays light music, to which not everyone pays attention. However, these compositions are not as simple as they may seem at first glance.
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Emilia Bartner
18th June 2023 in art & entertainment
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