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Best Books about Marketing
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Best Books about Marketing

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Great books I've picked up on marketing, how many have you read?

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  • 1
    Positioning: The Battle for your Mind
    Al Ries & Jack Trout
     Positioning: The Battle for your Mind
  • 2
    Purple Cow: Transform Your Business by Being Remarkable
    Seth Godin
     Purple Cow: Transform Your Business by Being Remarkable
  • 3
    Ogilvy on Advertising
    David Ogilvy
     Ogilvy on Advertising
  • 4
    A Technique for Producing Ideas
    James Webb Young
     A Technique for Producing Ideas
  • 5
    Buyology: Truth and Lies About Why We Buy
    Martin Lindstrom
     Buyology: Truth and Lies About Why We Buy
  • 6
    Crossing the Chasm
    Geoffrey A. Moore
     Crossing the Chasm
  • 7
    Drive
    Daniel Pink
     Drive
  • 8
    Eating the Big Fish
    Adam Morgan
     Eating the Big Fish
  • 9
    Extraordinary Popular Delusions and the Madness of Crowds
    Charles Mackay
     Extraordinary Popular Delusions and the Madness of Crowds
  • 10
    Fascinate
    Sally Hogshead
     Fascinate
  • 11
    From Those Wonderful Folks Who Gave You Pearl Harbor
    Jerry Della Femina
     From Those Wonderful Folks Who Gave You Pearl Harbor
  • 12
    Guerilla Marketing
    Jay Conrad Levinson
     Guerilla Marketing
  • 13
    Here Comes Everybody
    Clay Shirky
     Here Comes Everybody
  • 14
    Hey Whipple, Squeeze This
    Luke Sullivan
     Hey Whipple, Squeeze This
  • 15
    Influence
    Robert Caidini
     Influence
  • 16
    Influence: The Psychology of Persuasion
    Robert B. Caildini
     Influence: The Psychology of Persuasion
  • 17
    Life After the 30 Second Spot
    Joseph Jaffe
     Life After the 30 Second Spot
  • 18
    Made to Stick
    Chip and Dan Heath
     Made to Stick
  • 19
    Made With
    John Grant
     Made With
  • 20
    Never Eat Alone
    Keith Ferrazzi
     Never Eat Alone
  • 21
    Re-Imagine
    Tome Peters
     Re-Imagine
  • 22
    Rules for Revolutionaries
    Guy Kawasaki
     Rules for Revolutionaries
  • 23
    Selling the Invisible
    Harry Beckwith
     
  • 24
    The Anatomy of Buss
    Emanuel Rosen
     The Anatomy of Buss
  • 25
    The Art of Pitch
    Peter Coughter
     The Art of Pitch
  • 26
    The Cluetrain Manifesto
    Chris Locke, Doc Searls, David Weinberger & Rick Lavine
     The Cluetrain Manifesto
  • 27
    The Innovator's Dilemma
    Clayton Christensen
     The Innovator's Dilemma
  • 28
    The Life of PT Barnum
    P.T. Barnum
     The Life of PT Barnum
  • 29
    The Little Red Book of Selling
    Jeffrey Gitomer
     The Little Red Book of Selling
  • 30
    The Long Tail
    Chris Anderson
     The Long Tail
  • 31
    The New Rukes of Marketing and PR
    David Meerman Scott
     The New Rukes of Marketing and PR
  • 1
    Positioning: The Battle for your Mind
  • 2
    Purple Cow: Transform Your Business by Being Remarkable
  • 3
    Ogilvy on Advertising
  • 4
    A Technique for Producing Ideas
  • 5
    Buyology: Truth and Lies About Why We Buy
  • 6
    Crossing the Chasm
  • 7
    Drive
  • 8
    Eating the Big Fish
  • 9
    Extraordinary Popular Delusions and the Madness of Crowds
  • 10
    Fascinate
  • 11
    From Those Wonderful Folks Who Gave You Pearl Harbor
  • 12
    Guerilla Marketing
  • 13
    Here Comes Everybody
  • 14
    Hey Whipple, Squeeze This
  • 15
    Influence
  • 16
    Influence: The Psychology of Persuasion
  • 17
    Life After the 30 Second Spot
  • 18
    Made to Stick
  • 19
    Made With
  • 20
    Never Eat Alone
  • 21
    Re-Imagine
  • 22
    Rules for Revolutionaries
  • 23
    Selling the Invisible
  • 24
    The Anatomy of Buss
  • 25
    The Art of Pitch
  • 26
    The Cluetrain Manifesto
  • 27
    The Innovator's Dilemma
  • 28
    The Life of PT Barnum
  • 29
    The Little Red Book of Selling
  • 30
    The Long Tail
  • 31
    The New Rukes of Marketing and PR
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