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Best Books about Marketing

Great books I've picked up on marketing, how many have you read?

12th April 2016 in books & literature

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Item

Item

Author

Book rating

Reading Status

Image

1

Positioning: The Battle for your Mind

Al Ries & Jack Trout

Positioning: The Battle for your Mind

2

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin

Purple Cow: Transform Your Business by Being Remarkable

3

Ogilvy on Advertising

David Ogilvy

Ogilvy on Advertising

4

A Technique for Producing Ideas

James Webb Young

A Technique for Producing Ideas

5

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

Buyology: Truth and Lies About Why We Buy

6

Crossing the Chasm

Geoffrey A. Moore

Crossing the Chasm

7

Drive

Daniel Pink

Drive

8

Eating the Big Fish

Adam Morgan

Eating the Big Fish

9

Extraordinary Popular Delusions and the Madness of Crowds

Charles Mackay

Extraordinary Popular Delusions and the Madness of Crowds

10

Fascinate

Sally Hogshead

Fascinate

11

From Those Wonderful Folks Who Gave You Pearl Harbor

Jerry Della Femina

From Those Wonderful Folks Who Gave You Pearl Harbor

12

Guerilla Marketing

Jay Conrad Levinson

Guerilla Marketing

13

Here Comes Everybody

Clay Shirky

Here Comes Everybody

14

Hey Whipple, Squeeze This

Luke Sullivan

Hey Whipple, Squeeze This

15

Influence

Robert Caidini

Influence

16

Influence: The Psychology of Persuasion

Robert B. Caildini

Influence: The Psychology of Persuasion

17

Life After the 30 Second Spot

Joseph Jaffe

Life After the 30 Second Spot

18

Made to Stick

Chip and Dan Heath

Made to Stick

19

Made With

John Grant

Made With

20

Never Eat Alone

Keith Ferrazzi

Never Eat Alone

21

Re-Imagine

Tome Peters

Re-Imagine

22

Rules for Revolutionaries

Guy Kawasaki

Rules for Revolutionaries

23

Selling the Invisible

Harry Beckwith

24

The Anatomy of Buss

Emanuel Rosen

The Anatomy of Buss

25

The Art of Pitch

Peter Coughter

The Art of Pitch

26

The Cluetrain Manifesto

Chris Locke, Doc Searls, David Weinberger & Rick Lavine

The Cluetrain Manifesto

27

The Innovator's Dilemma

Clayton Christensen

The Innovator's Dilemma

28

The Life of PT Barnum

P.T. Barnum

The Life of PT Barnum

29

The Little Red Book of Selling

Jeffrey Gitomer

The Little Red Book of Selling

30

The Long Tail

Chris Anderson

The Long Tail

31

The New Rukes of Marketing and PR

David Meerman Scott

The New Rukes of Marketing and PR

32

The Tipping Point

Malcom Gladwell

The Tipping Point

33

Truth, Lies & Advertising: The Art of Account Planning

Jon Steel

Truth, Lies & Advertising: The Art of Account Planning

1

Positioning: The Battle for your Mind

2

Purple Cow: Transform Your Business by Being Remarkable

3

Ogilvy on Advertising

4

A Technique for Producing Ideas

5

Buyology: Truth and Lies About Why We Buy

6

Crossing the Chasm

7

Drive

8

Eating the Big Fish

9

Extraordinary Popular Delusions and the Madness of Crowds

10

Fascinate

11

From Those Wonderful Folks Who Gave You Pearl Harbor

12

Guerilla Marketing

13

Here Comes Everybody

14

Hey Whipple, Squeeze This

15

Influence

16

Influence: The Psychology of Persuasion

17

Life After the 30 Second Spot

18

Made to Stick

19

Made With

20

Never Eat Alone

21

Re-Imagine

22

Rules for Revolutionaries

23

Selling the Invisible

24

The Anatomy of Buss

25

The Art of Pitch

26

The Cluetrain Manifesto

27

The Innovator's Dilemma

28

The Life of PT Barnum

29

The Little Red Book of Selling

30

The Long Tail

31

The New Rukes of Marketing and PR