Best Books about Marketing

Great books I've picked up on marketing, how many have you read?

Scott Clement
Scott Clement
12th April 2016 in books & literature
Best Books about Marketing
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  • 1

    Positioning: The Battle for your Mind

    Al Ries & Jack Trout
    Positioning: The Battle for your Mind
  • 2

    Purple Cow: Transform Your Business by Being Remarkable

    Seth Godin
    Purple Cow: Transform Your Business by Being Remarkable
  • 3

    Ogilvy on Advertising

    David Ogilvy
    Ogilvy on Advertising
  • 4

    A Technique for Producing Ideas

    James Webb Young
    A Technique for Producing Ideas
  • 5

    Buyology: Truth and Lies About Why We Buy

    Martin Lindstrom
    Buyology: Truth and Lies About Why We Buy
  • 6

    Crossing the Chasm

    Geoffrey A. Moore
    Crossing the Chasm
  • 7

    Drive

    Daniel Pink
    Drive
  • 8

    Eating the Big Fish

    Adam Morgan
    Eating the Big Fish
  • 9

    Extraordinary Popular Delusions and the Madness of Crowds

    Charles Mackay
    Extraordinary Popular Delusions and the Madness of Crowds
  • 10

    Fascinate

    Sally Hogshead
    Fascinate
  • 11

    From Those Wonderful Folks Who Gave You Pearl Harbor

    Jerry Della Femina
    From Those Wonderful Folks Who Gave You Pearl Harbor
  • 12

    Guerilla Marketing

    Jay Conrad Levinson
    Guerilla Marketing
  • 13

    Here Comes Everybody

    Clay Shirky
    Here Comes Everybody
  • 14

    Hey Whipple, Squeeze This

    Luke Sullivan
    Hey Whipple, Squeeze This
  • 15

    Influence

    Robert Caidini
    Influence
  • 16

    Influence: The Psychology of Persuasion

    Robert B. Caildini
    Influence: The Psychology of Persuasion
  • 17

    Life After the 30 Second Spot

    Joseph Jaffe
    Life After the 30 Second Spot
  • 18

    Made to Stick

    Chip and Dan Heath
    Made to Stick
  • 19

    Made With

    John Grant
    Made With
  • 20

    Never Eat Alone

    Keith Ferrazzi
    Never Eat Alone
  • 21

    Re-Imagine

    Tome Peters
    Re-Imagine
  • 22

    Rules for Revolutionaries

    Guy Kawasaki
    Rules for Revolutionaries
  • 23

    Selling the Invisible

    Harry Beckwith
  • 24

    The Anatomy of Buss

    Emanuel Rosen
    The Anatomy of Buss
  • 25

    The Art of Pitch

    Peter Coughter
    The Art of Pitch
  • 26

    The Cluetrain Manifesto

    Chris Locke, Doc Searls, David Weinberger & Rick Lavine
    The Cluetrain Manifesto
  • 27

    The Innovator's Dilemma

    Clayton Christensen
    The Innovator's Dilemma
  • 28

    The Life of PT Barnum

    P.T. Barnum
    The Life of PT Barnum
  • 29

    The Little Red Book of Selling

    Jeffrey Gitomer
    The Little Red Book of Selling
  • 30

    The Long Tail

    Chris Anderson
    The Long Tail
  • 31

    The New Rukes of Marketing and PR

    David Meerman Scott
    The New Rukes of Marketing and PR
  • 32

    The Tipping Point

    Malcom Gladwell
    The Tipping Point
  • 33

    Truth, Lies & Advertising: The Art of Account Planning

    Jon Steel
    Truth, Lies & Advertising: The Art of Account Planning
  • 1

    Positioning: The Battle for your Mind

  • 2

    Purple Cow: Transform Your Business by Being Remarkable

  • 3

    Ogilvy on Advertising

  • 4

    A Technique for Producing Ideas

  • 5

    Buyology: Truth and Lies About Why We Buy

  • 6

    Crossing the Chasm

  • 7

    Drive

  • 8

    Eating the Big Fish

  • 9

    Extraordinary Popular Delusions and the Madness of Crowds

  • 10

    Fascinate

  • 11

    From Those Wonderful Folks Who Gave You Pearl Harbor

  • 12

    Guerilla Marketing

  • 13

    Here Comes Everybody

  • 14

    Hey Whipple, Squeeze This

  • 15

    Influence

  • 16

    Influence: The Psychology of Persuasion

  • 17

    Life After the 30 Second Spot

  • 18

    Made to Stick

  • 19

    Made With

  • 20

    Never Eat Alone

  • 21

    Re-Imagine

  • 22

    Rules for Revolutionaries

  • 23

    Selling the Invisible

  • 24

    The Anatomy of Buss

  • 25

    The Art of Pitch

  • 26

    The Cluetrain Manifesto

  • 27

    The Innovator's Dilemma

  • 28

    The Life of PT Barnum

  • 29

    The Little Red Book of Selling

  • 30

    The Long Tail

  • 31

    The New Rukes of Marketing and PR