Best Books about Marketing
Best Books about Marketing

Best Books about Marketing

Great books I've picked up on marketing, how many have you read?

Scott Clement
Scott Clement
12th April 2016 in books & literature
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1

Positioning: The Battle for your Mind

Al Ries & Jack Trout
Positioning: The Battle for your Mind
2

Purple Cow: Transform Your Business by Being Remarkable

Seth Godin
Purple Cow: Transform Your Business by Being Remarkable
3

Ogilvy on Advertising

David Ogilvy
Ogilvy on Advertising
4

A Technique for Producing Ideas

James Webb Young
A Technique for Producing Ideas
5

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
6

Crossing the Chasm

Geoffrey A. Moore
Crossing the Chasm
7

Drive

Daniel Pink
Drive
8

Eating the Big Fish

Adam Morgan
Eating the Big Fish
9

Extraordinary Popular Delusions and the Madness of Crowds

Charles Mackay
Extraordinary Popular Delusions and the Madness of Crowds
10

Fascinate

Sally Hogshead
Fascinate
11

From Those Wonderful Folks Who Gave You Pearl Harbor

Jerry Della Femina
From Those Wonderful Folks Who Gave You Pearl Harbor
12

Guerilla Marketing

Jay Conrad Levinson
Guerilla Marketing
13

Here Comes Everybody

Clay Shirky
Here Comes Everybody
14

Hey Whipple, Squeeze This

Luke Sullivan
Hey Whipple, Squeeze This
15

Influence

Robert Caidini
Influence
16

Influence: The Psychology of Persuasion

Robert B. Caildini
Influence: The Psychology of Persuasion
17

Life After the 30 Second Spot

Joseph Jaffe
Life After the 30 Second Spot
18

Made to Stick

Chip and Dan Heath
Made to Stick
19

Made With

John Grant
Made With
20

Never Eat Alone

Keith Ferrazzi
Never Eat Alone
21

Re-Imagine

Tome Peters
Re-Imagine
22

Rules for Revolutionaries

Guy Kawasaki
Rules for Revolutionaries
23

Selling the Invisible

Harry Beckwith
24

The Anatomy of Buss

Emanuel Rosen
The Anatomy of Buss
25

The Art of Pitch

Peter Coughter
The Art of Pitch
26

The Cluetrain Manifesto

Chris Locke, Doc Searls, David Weinberger & Rick Lavine
The Cluetrain Manifesto
27

The Innovator's Dilemma

Clayton Christensen
The Innovator's Dilemma
28

The Life of PT Barnum

P.T. Barnum
The Life of PT Barnum
29

The Little Red Book of Selling

Jeffrey Gitomer
The Little Red Book of Selling
30

The Long Tail

Chris Anderson
The Long Tail
31

The New Rukes of Marketing and PR

David Meerman Scott
The New Rukes of Marketing and PR
32

The Tipping Point

Malcom Gladwell
The Tipping Point
33

Truth, Lies & Advertising: The Art of Account Planning

Jon Steel
Truth, Lies & Advertising: The Art of Account Planning
34