Name
Notes
Google Analytics 4 – Understanding Website Visitors and Conversions
Getting traffic is important, but understanding what visitors do after arriving on a website is equally valuable.
Google Analytics 4 (GA4) helps me analyze website traffic, user engagement, acquisition channels, and conversion-related events.
What I use it for:
- Understanding where website traffic comes from
- Monitoring user engagement and landing page performance
- Tracking important events such as sign-ups and purchases
- Analyzing traffic from organic search, paid campaigns, and referrals
- Creating reports to evaluate marketing performance
Why I find it useful: GA4 helps connect marketing activities with actual user behavior and business outcomes.
Pricing: Free standard version
Website: https://analytics.google.com/
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10 Digital Marketing Tools I Use to Make My Daily Work Easier
Digital marketing isn't just about creating content, running campaigns, or improving search rankings. A big part of the job involves understanding data, tracking performance, identifying problems, and making better decisions.
Over time, I've learned that using the right tools can make everyday marketing tasks more organized and manageable.
From SEO and website analytics to app store optimization, team collaboration, and online privacy, here are 10 tools that are part of my digital marketing workflow.
Some are completely free, others offer limited free features, and a few require business or developer account access.
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