For anyone involved in Android app marketing, Google Play Console is an important platform.
It provides information about app store performance, acquisition, user feedback, and the overall condition of an Android application.
What I use it for:
Why I find it useful: It helps connect Android app marketing activities with actual store performance and user feedback.
Pricing: Requires a Google Play developer account, which has a one-time registration fee
Website: https://play.google.com/console/
Digital marketing isn't just about creating content, running campaigns, or improving search rankings. A big part of the job involves understanding data, tracking performance, identifying problems, and making better decisions.
Over time, I've learned that using the right tools can make everyday marketing tasks more organized and manageable.
From SEO and website analytics to app store optimization, team collaboration, and online privacy, here are 10 tools that are part of my digital marketing workflow.
Some are completely free, others offer limited free features, and a few require business or developer account access.