Name
Notes
Microsoft Clarity – Seeing How Visitors Interact With a Website
Analytics can tell us what is happening, but sometimes we need to understand why.
Microsoft Clarity is a useful behavior analytics tool that provides session recordings, heatmaps, and insights into website interactions.
What I use it for:
- Reviewing session recordings
- Understanding where users click and scroll
- Identifying confusing website elements
- Investigating pages where visitors struggle
- Finding opportunities to improve the user experience
Why I find it useful: It helps me move beyond numbers and better understand how visitors interact with website content and design.
Pricing: Free
Website: https://clarity.microsoft.com/
3 of 10
10 Digital Marketing Tools I Use to Make My Daily Work Easier
Digital marketing isn't just about creating content, running campaigns, or improving search rankings. A big part of the job involves understanding data, tracking performance, identifying problems, and making better decisions.
Over time, I've learned that using the right tools can make everyday marketing tasks more organized and manageable.
From SEO and website analytics to app store optimization, team collaboration, and online privacy, here are 10 tools that are part of my digital marketing workflow.
Some are completely free, others offer limited free features, and a few require business or developer account access.
Table View