Name
Notes
App Store Connect – Understanding iOS App Performance
App Store Connect plays a similar role for apps published on Apple's App Store.
It helps app teams manage listings, analyze app performance, and understand how users discover and interact with their apps.
What I use it for:
- Monitoring iOS app acquisition metrics
- Reviewing product page performance
- Analyzing app downloads and related analytics
- Tracking ratings and reviews
- Evaluating app marketing performance
Why I find it useful: Android and iOS audiences can behave differently. Reviewing their performance separately helps identify platform-specific opportunities.
Pricing: App distribution and related analytics generally require Apple Developer Program membership
Website: https://appstoreconnect.apple.com/
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10 Digital Marketing Tools I Use to Make My Daily Work Easier
Digital marketing isn't just about creating content, running campaigns, or improving search rankings. A big part of the job involves understanding data, tracking performance, identifying problems, and making better decisions.
Over time, I've learned that using the right tools can make everyday marketing tasks more organized and manageable.
From SEO and website analytics to app store optimization, team collaboration, and online privacy, here are 10 tools that are part of my digital marketing workflow.
Some are completely free, others offer limited free features, and a few require business or developer account access.
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