Klondike Pete, the mascot for the cereal, was a prospector with a beard and a mule named Thorndike. He searched for gold. The cereal originally started as Ranger Joe Rice Honnies and Ranger Joe Wheat Honnies in 1939.

"Sunny Jim" refers to two different characters in advertising and branding: (1) a cartoon character used to advertise Force cereal, the first successful wheat flake, and (2) a brand of peanut butter made in Seattle. The name has also been used as a way to address or refer to men named James.

Boo Berry, a blueberry-flavored cereal, was introduced in December 1973, followed by Frute Brute in 1974. Frute Brute was discontinued in 1982 and replaced by Fruity Yummy Mummy in 1988, which was also later discontinued in 1992. During this time, Fruit Brute made appearances in two films by Quentin Tarantino, Pulp Fiction and Reservoir Dogs.

Honey Nut ' mascot is an anthropomorphic bee, designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in New York City. The bee did not have a name until 2000, when Kristine Tong, a fifth grade student from Coolidge, Texas, won a national contest to name him, dubbing him "BuzzBee".

Cookie Jarvis, the first mascot for Cookie Crisp during the Ralston era, was introduced in 1977. He was a wizard who, with a wave of his wand, would transform cookie jars into cereal bowls, often chanting rhyming incantations as he did so.

Cookie Crisp is a breakfast cereal that is made to resemble chocolate chip cookies. It is made by General Mills in the United States and by Cereal Partners in other countries.

In 1990, the Cookie Crook was joined by Chip the Dog, who would howl the name of the cereal ("Coo-oooooooooookie Crisp!") in each advertisement. Despite Chip's assistance, the pair were always unsuccessful in their endeavors due to the efforts of the Cookie Cop.

Chip the Wolf (initially known as The Howler) is a wolf who tries to steal Cookie Crisp from children, similar to how the Trix Rabbit tries to get Trix. He describes the cereal as "looking like chocolate chip cookies and tasting like them too."

Count Chocula is the character used in advertising for a chocolate-flavored breakfast cereal made by General Mills. He is a vampire who is said to only eat the cereal he is named after. His voice and appearance are inspired by Bela Lugosi's portrayal of Count Dracula.

Chef Wendell was the mascot for Cinnamon Toast Crunch. Along with two other chefs, Quello and Bob, he was responsible for making the cereal. However, he was eventually replaced by the Crazy Squares.

The Cinnamojis (formerly known as Crazy Squares) are the mascots for General Mills' Cinnamon Toast Crunch cereal. They were introduced in 2009 and feature in various commercials and advertisements for the brand. These characters are anthropomorphized pieces of Cinnamon Toast Crunch cereal that demonstrate the deliciousness of the cereal by eating each other. They do this either by attacking one another or setting traps for other Cinnamojis to fall into so they can be eaten.

Count Chocula and Franken Berry were the first cereals of their kind, debuting in 1971 as the only chocolate- and strawberry-flavored cereals on the market.

In 1974, a new cereal was introduced as a companion to Count Chocula, Boo Berry, and Franken Berry. However, it was later discontinued in 1982 and replaced by Fruity Yummy Mummy, which was later discontinued in 1992.

Lucky the Leprechaun is the male leprechaun mascot for Lucky Charms cereal, made by General Mills. He usually speaks with an Irish accent, but in some commercials from 2015 to 2017 he had an American accent.

In the 1960s, General Mills cereals such as Trix, Lucky Charms, Cocoa Puffs, and Cheerios featured advertisements in children's comic books starring the Jay Ward characters Rocky and Bullwinkle, in addition to the Rocky and Bullwinkle TV commercials for Cheerios. These ads predated the popular Hostess Comic ads.

Sonny the Cuckoo Bird is the animated mascot for Cocoa Puffs, a chocolate-flavored cereal made by General Mills.

This cereal featured an "artificial strawberry flavor frosted corn cereal" and was based on the character Strawberry Shortcake, who was originally created in 1977 to appear on greeting cards for the American Greetings Corporation.

A fruit-flavored corn cereal was introduced in 1954, initially coming in three flavors: Orangey Orange, Lemony Yellow, and Raspberry Red. Additional shapes and flavors were added and removed over the years, including Grapity Purple, Lime Green, Wildberry Blue, Berry Blue, and Watermelon.

In 1987, Fruity Yummy Mummy was introduced as the new mascot for Fruit Brute's fruit-flavored cereal in an attempt to repackage the product and make it successful.

Big Yella was the mascot for Kellogg's Sugar Corn Pops cereal (now called Corn Pops) from 1977 to 1980. He is depicted as a cartoon cowboy with a large chin, blond sideburns, a 10-gallon hat, a yellow shirt and brown vest, yellow and green pants, a red cowboy scarf, and brown and black boots.

In 1990, Kellogg's introduced Bigg Mixx, a ready-to-eat cereal made with rolled oats, rice, toasted corn flakes, and whole grain wheat. The cereal was available in two flavors: regular and raisin.

The mascot for Ricicles was Captain Rik, an astronaut who replaced Henry's Cat in the 1980s and Noddy in the 1960s.

Coco the Monkey (commonly shortened to Coco Monkey or just Coco) is the mascot for Kellogg's Coco Pops and Chocos cereals. He was also the mascot for the US version of Cocoa Krispies from 1991 until the late 1990s.

Chocos is a breakfast cereal made by Kellogg's that is sold in various European, Middle Eastern, and Indian countries. It is usually shaped like scoops and has a chocolate flavor, although there are various flavors and shapes available.

Cornelius Rooster is the mascot for a cereal brand. He is a rooster with a green body, red comb, yellow beak, and multicolored tail. He doesn't often speak, but uses his expressions, positive attitude, and healthy appearance to promote the benefits of having a healthy breakfast. He became the mascot for the cereal in 1957.

"Crunchosaurus Rex" is an anthropomorphic purple dinosaur who, in TV ads, uses stealth and cunning to steal the cereal from someone who is eating it, such as a hungry museum guard working late at night.

Dig 'Em Frog is the mascot for Honey Smacks cereal. In the 1970s, Kellogg's wanted to give Sugar Smacks a more fun and appealing image, so they changed the name to Honey Smacks and created a new character, a hip spokesfrog, designed by James Mackey, a former Executive Art Director at Leo Burnett in Chicago.

Milton, who debuted in the 1970s, was a friendly toaster character who lived in the kitchen. He loved sharing the contents of Kellogg's Pop Tarts with others. Each box contained six Pop Tarts filled with real fruit, a pastry crust, and vitamins and iron.

Quick Draw McGraw is a fictional horse and the main character of The Quick Draw McGraw Show.

Kellogg's Rice Krispies, which made their debut in 1928, are known for the distinctive crackling sound they make when milk is added to the toasted rice cereal. This sound, Snap! Crackle! Pop!, was noticed by marketing executives and the public alike.

The mascot for Strawberry Pops cereal.

Sunny the Sun is the mascot for Kellogg's cereal. He was introduced in 1966 and has undergone significant changes in appearance since then. Currently, he is depicted as a smiling sun scooping raisins into every box of cereal.

Tony the Tiger is the mascot for Kellogg's Frosted Flakes (also known as Frosties) cereal. He appears on the packaging and in advertising for the cereal, as well as for related cereals such as Tony's Cinnamon Krunchers and Tiger Power.

Toucan Sam is the mascot for Froot Loops breakfast cereal. He is a cartoon toucan who has been featured in advertising for the cereal since 1963.

In 1968, Kellogg's released a box of Raisin Bran Cereal featuring Woody Woodpecker.

Lion Cereal, a European favorite since the early 2000s, was introduced by Nestlé as a loose cereal version of their classic Lion Bar, a chocolate bar filled with crisped cereal and caramel.

Pico (called Koko the Koala in Asia) is the mascot for the cereal. He is a dog who loves chocolate and often mentions the strong chocolate flavor of Chocapic.

Quicky is the official mascot for Nestlé's chocolate brand, Nesquik. He is a rabbit character who made his debut in 1973.

A series of commercials featuring Stone-Age families enjoying the cereal aired from the mid-1970s to the late 2000s. These commercials replaced an earlier set of more generic advertisements.

Crazy Craving, a small furry creature, was introduced as a mascot in 1995. It has been in production since 1965, but was thankfully discontinued not long after its introduction.

Mr. Hungry was the mascot for Shreddies commercials in the UK and Kellogg's Crispix commercials in the USA, voiced mainly by Hugh Laurie.

Linus the lion was the spokesperson for Post cereal's "Heart of Oats" (a Cheerios imitation). Later, he was redesigned and re-introduced in 1963 as the mascot for Crispy Critters cereal, which featured him on the box.

Alpha-Bits was a cereal brand with a mascot named Loveable Truly, who was a postman and possibly a play on the words "Post Man." This character was originally voiced by insult comic Jack E. Leonard in a Southern accent.

Since its debut, Sugar Bear has been the mascot for the Sugar Crisp cereal brand. Sugar Bear, a cool and confident bear, was voiced by Gerry Matthews for 40 years. In the 1980s, Sugar Bear transformed into "Super Bear" after eating Sugar Crisp, and the brand's jingle was updated to include the phrase "It's got the crunch with punch."

The Cap'n Crunch brand of cereals, made from corn and oats, was launched in 1963 by the Quaker Oats Company, which has been a division of PepsiCo since 2001.

The character is a large, yellow, hairy humanoid creature who made his first appearance in a TV ad created by the agency BMP and John Webster in 1976.

Jean LaFoote is a pirate character from the Cap'n Crunch breakfast cereal brand. He was the primary mascot for Jean LaFoote's Cinnamon Crunch cereal in the mid-1970s, and was originally voiced by Bill Scott.

King Vitaman was a brand of breakfast cereal produced and sold in the United States by Quaker Oats.

Little Mikey is a character from an American TV commercial promoting Life cereal from Quaker Oats. The role was played by John Gilchrist, who was born on February 2, 1968.

Quisp, a pink alien, and Quake, a rough-looking minor character, were both mascots for Quaker Oats. William Conrad, an actor best known for his role in Cannon, provided the voice for the latter mascot, who later received a makeover and became a cowboy.

The Freakies are a group of seven small, lumpy monsters with distinct personalities: BossMoss (the confident leader), Snorkledorf (narcissistic), Hamhose (shy), Grumble (grouchy), Cowmumble (demure), Gargle (a know-it-all), and Goody-Goody (a kiss-up).

From 1992, Professor Weeto, an elderly man dressed in a white lab coat and sporting white hair and spectacles made from two large pieces of the cereal, was the mascot for Weetos. He served as the creator and advertiser for the product.